Privacy Policy | Elevate Luxury LLC

ELEVATE LUXURY LLC

1238 Deloss St, Indianapolis, IN 46203 · (317) 459-5318 · https://elevate-luxury.com/

Effective date: October 1, 2026

This Privacy Policy explains how Elevate Luxury LLC, an Indiana limited liability company, together with its subsidiaries, affiliates, divisions, and operating brands, and their respective successors and assigns (collectively, “Elevate Luxury,” “we,” “us,” “our”) collects, uses, shares, and protects personal information when you visit https://elevate-luxury.com/ (the “Site”), request a quote or reservation, rent a vehicle, book chauffeured transportation, or otherwise communicate with us (together, our “Services”). This Policy is the privacy notice referred to in our Rental Agreement and Terms & Conditions. If you rent a vehicle, the Rental Agreement also contains consents that apply to your rental, including consent to vehicle tracking.

1. Information We Collect

Information you give us

•Contact details: name, phone number, email address, mailing address, and company name (for business bookings).

•Reservation and trip details: vehicle selected, dates and times, pickup, return, and delivery locations, flight or travel details, special requests, and messages you send through our Reservations page or Contact form.

•Chauffeured service details: passenger names and number, pickup and drop-off addresses, itinerary, event details, and any security-coordination needs you share with us.

•Identity and eligibility information: driver’s license details and images (including license number, date of birth, address, expiration, and photo), and similar information for each additional driver.

•Insurance information: insurer name, policy number, coverage types and limits, declarations pages or ID cards, and claim information.

•Payment information: card or other payment details, billing address, and deposit and authorization information. Card payments are processed by third-party payment processors. We generally receive limited details such as card type, the last four digits, and authorization status, rather than full card numbers.

•Rental records: your signed Rental Agreement and Rental Record, e-signature records (date, time, IP address, and device information), vehicle condition photos and videos, incident and damage reports, toll and citation records, and payment history.

•Communications: emails, text messages, and other correspondence with us. With notice, we may monitor or record calls and chat conversations for quality, training, and record-keeping purposes.

Driver vetting and background checks

To decide whether to approve a rental, and where permitted by law, we and/or our commercial insurer may verify your identity and driver’s license and obtain information such as your driving record, license status, insurance score, credit report, and criminal background check. These reports come from third-party verification providers and consumer reporting agencies, and we obtain them only with the authorization you give in the Rental Agreement and as permitted by the Fair Credit Reporting Act (FCRA) and similar laws. If we deny or change a rental based in whole or in part on a consumer report, we will provide the notices the law requires, including the name of the agency that provided the report and your right to obtain a free copy and dispute its accuracy.

Vehicle GPS and telematics data

Our vehicles are equipped with GPS and telematics devices installed by us and/or the manufacturer. During a rental, these devices collect information about the vehicle, including its location, speed, mileage, driving behavior (such as hard braking, rapid acceleration, and cornering), ignition and door events, fuel or charge level, and diagnostic and maintenance data. Because the vehicle is in your care, this data may relate to you, any other driver, and passengers. Renters agree to this collection in the Rental Agreement and are asked to tell other drivers and passengers about it.

If you connect a phone or other device to a vehicle’s infotainment system, the vehicle may store information such as contacts, call history, messages, and navigation destinations. We encourage you to delete this information before returning the vehicle. We may clear vehicle systems between rentals, but we are not responsible for information you leave in a vehicle.

Information collected automatically on the Site

When you visit the Site, we and our service providers automatically collect information such as your IP address, browser and device type, operating system, pages viewed, links clicked, referring website, the date and time of your visit, and approximate location derived from your IP address. We collect this using cookies, pixels, and similar technologies (see Section 5).

Information from other sources

We may receive information about you from identity, license, and background-check providers; consumer reporting agencies; insurers, brokers, and claims administrators; payment processors; toll authorities, parking operators, and other government agencies; law enforcement; people who book or pay for a rental or ride on your behalf (such as an employer or event organizer); and social media and review platforms when you interact with our pages.

Sensitive information

Some information we collect, such as driver’s license numbers, precise vehicle location, financial account information, and criminal background information, is treated as sensitive under some laws. We use it only for the purposes described in this Policy, such as verifying eligibility, protecting our vehicles, processing payments, and handling claims.

2. How We Use Information

We use personal information to:

•respond to inquiries, provide quotes, and process, confirm, and manage reservations and chauffeured bookings;

•verify identity, driver’s licenses, and insurance, and decide whether to approve a rental or additional driver;

•prepare and administer the Rental Agreement, including deposits, charges, refunds, and collections;

•deliver, pick up, locate, protect, and recover vehicles, and enforce the Rental Agreement, including mileage, geographic, and prohibited-use terms;

•where permitted by law, remotely locate a vehicle, or disable it or prevent it from restarting, if it is overdue, reported stolen, outside the permitted area, or used in violation of the Rental Agreement;

•investigate and process accidents, damage, theft, and insurance claims;

•process tolls, parking citations, and other violations;

•coordinate chauffeured transportation, group rides, and any security services you request;

•send service messages, such as confirmations, reminders, pickup and return instructions, and account notices;

•send marketing and promotional messages where permitted, or with your consent where required (see Section 6);

•operate, secure, analyze, and improve the Site and our Services;

•detect, prevent, and respond to fraud, security incidents, and illegal activity; and

•comply with legal obligations, respond to legal process, and establish, exercise, or defend legal claims.

3. How We Share Information

We do not sell personal information for money. We share personal information only as described in this Policy:

•Service providers that work on our behalf, such as website hosting and development, reservation and form tools, payment processors, identity and license verification, telematics and GPS providers, text-message and email platforms, and analytics providers. They may use the information only to provide services to us.

•Insurers and claims partners, including our commercial insurer, your insurer, insurance brokers, claims administrators, adjusters, appraisers, and repair facilities, to vet drivers, confirm coverage, and handle accidents, damage, theft, and claims.

•Consumer reporting agencies and verification providers, to obtain driving, insurance, credit, or background reports you authorized.

•Toll authorities, parking operators, and other charging authorities, to process tolls, citations, and violations incurred during your rental.

•Attorneys, collection agencies, recovery and repossession agents, and credit bureaus, to recover vehicles, collect amounts owed, and enforce our rights, as permitted by law.

•Chauffeurs and security professionals, to the extent needed to provide chauffeured transportation or security coordination you request.

•Within our company group: among Elevate Luxury’s subsidiaries, affiliates, and divisions, for purposes consistent with this Policy.

•Your employer, organizer, or payer, if they booked or paid for your rental or ride.

•Business transfers: in connection with a merger, financing, acquisition, or sale of all or part of our business or assets.

•With your consent or at your direction.

Mobile information. We do not share or sell mobile phone numbers or text-messaging opt-in information with third parties or affiliates for their marketing or promotional purposes. We share it only with service providers that help us deliver our messages.

4. Legal Disclosures

We may disclose personal information, including rental records, driver’s license and insurance information, and GPS and telematics data, to law enforcement agencies, courts, government authorities, insurers, our attorneys, and other parties when we believe in good faith that it is reasonably necessary to:

•comply with a law, regulation, subpoena, court order, search warrant, or other legal process;

•report or investigate a stolen, overdue, missing, or misused vehicle, an accident, or suspected fraud or other illegal activity;

•enforce the Rental Agreement or our Website Terms of Use, and establish, exercise, or defend legal claims; or

•protect the rights, property, or safety of Elevate Luxury, our customers, drivers, passengers, employees, or the public, including in an emergency.

5. Cookies and Analytics

We and our service providers use cookies, pixels, tags, and similar technologies on the Site. These include:

•Essential technologies that make the Site, its forms, and its reservation features work and help keep them secure.

•Analytics or advertising tools, if we use them, that help us understand how visitors use the Site so we can improve it, and that help us measure and deliver ads on other websites and social media.

•Embedded third-party content, such as Google Maps, Google reviews, embedded videos, and social media links, whose providers may set their own cookies or collect information when you view or interact with that content, under their own privacy policies.

Your choices. Most browsers let you block or delete cookies; if you do, some Site features may not work properly. If we use analytics or advertising tools, you can learn about interest-based advertising choices at www.aboutads.info/choices and in the ad settings of the platforms you use. Some browsers send “Do Not Track” or Global Privacy Control signals.

6. Text Messages and Marketing

Service messages. If you give us your phone number, we may call or text you about your inquiry, reservation, rental, or account, such as confirmations, pickup and return reminders, and payment or vehicle notices, as described in the Rental Agreement.

Marketing messages. We send marketing or promotional text messages only to people who have given us their express consent. Consent is not a condition of any purchase or rental. Message frequency varies, and message and data rates may apply. Reply STOP to any text to opt out, or HELP for help. You may also opt out by contacting us using the information in Section 13. You can unsubscribe from marketing emails using the link in any marketing email. Even after you opt out of marketing, we may still send messages related to an active reservation or rental, or as required by law.

7. How We Protect Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information, including limiting access to driver’s license, insurance, background-check, and payment information to people who need it. No website, transmission, or storage system is completely secure, so we cannot guarantee absolute security. Please do not send driver’s license, insurance, or payment information through general contact forms or unencrypted email unless we ask you to; we will tell you how to submit those documents securely. If a security breach affects your personal information, we will notify you as required by law.

8. How Long We Keep Information

We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including to meet legal, tax, accounting, insurance, and claims requirements. Our general retention periods are:

Type of information	Retention period
Inquiries and quote requests that do not lead to a rental	Up to seven (7) years after the rental ends or your last interaction with us, or longer if required by law or needed for a pending claim, dispute, or legal hold
Rental Agreements, Rental Records, condition photos and videos, and payment records	Up to seven (7) years after the rental ends or your last interaction with us, or longer if required by law or needed for a pending claim, dispute, or legal hold
Driver’s license and identity images and data	Up to seven (7) years after the rental ends or your last interaction with us, or longer if required by law or needed for a pending claim, dispute, or legal hold
Insurance information	Up to seven (7) years after the rental ends or your last interaction with us, or longer if required by law or needed for a pending claim, dispute, or legal hold
Driver-vetting and background-check reports	Up to seven (7) years after the rental ends or your last interaction with us, or longer if required by law or needed for a pending claim, dispute, or legal hold
Vehicle GPS and telematics data linked to a rental	Up to seven (7) years after the rental ends or your last interaction with us, or longer if required by law or needed for a pending claim, dispute, or legal hold
Call recordings	Up to seven (7) years after the rental ends or your last interaction with us, or longer if required by law or needed for a pending claim, dispute, or legal hold
Website analytics data	Up to seven (7) years after the rental ends or your last interaction with us, or longer if required by law or needed for a pending claim, dispute, or legal hold
Marketing contact lists	Until you opt out or ask us to delete your information

We may keep information longer when it relates to an accident, damage, theft, claim, unpaid balance, dispute, investigation, or legal hold, or when the law requires, until the matter is fully resolved. When information is no longer needed, we delete it or de-identify it.

9. Children’s Privacy

The Site and our Services are not directed to children under 13, and we do not knowingly collect personal information from them online. Only adults may request reservations or rent vehicles. If a parent or guardian books chauffeured transportation that includes minors, we collect only the information about those passengers needed to provide the service. If you believe a child has given us personal information, contact us and we will delete it.

10. Your Choices and Rights

Subject to applicable law and certain exceptions, you may ask us to:

•tell you what personal information we hold about you and give you a copy;

•correct inaccurate information;

•delete your information, except information we must keep for legal, insurance, claims, tax, or contractual reasons or to complete or enforce a rental; and

•stop sending you marketing messages.

To make a request, contact us using the information in Section 13. We will verify your identity before responding, which may require you to confirm information we already have. An authorized agent may make a request for you with proof of authorization. We will not discriminate against you for exercising your privacy rights.

State privacy laws. Depending on where you live, and on whether a law applies to our business, you may have additional rights under your state’s privacy laws. These may include the right to opt out of targeted advertising, “sales” of personal information, or certain profiling; the right to limit the use of sensitive information; and the right to appeal our decision on a request. Many of our renters live outside Indiana, and we will honor rights that apply to them under their state’s law. If we deny a request, you may reply to ask us to reconsider, and we will explain our decision and any further options, including contacting your state attorney general where applicable.

Consumer reports. You also have rights under the FCRA regarding consumer reports used in rental decisions, including the right to obtain your report from the agency that provided it and to dispute inaccurate information.

11. Third-Party Sites and Vehicle Systems

The Site links to and embeds third-party services, such as social media pages, Google Maps, Google reviews, and video players, and vehicles may include manufacturer connected services. This Policy does not cover how those third parties handle information. Please review their privacy policies.

12. Updates to This Policy

We may update this Policy from time to time. When we do, we will post the updated Policy on this page and change the “Effective date” above. If we make material changes, we will provide additional notice as required by law, for example by posting a notice on the Site or contacting you. This Policy, as updated from time to time, is the privacy notice referred to in our Rental Agreement and Terms & Conditions.

13. Contact Us

For privacy questions or requests, or to opt out of marketing messages, contact us:

Elevate Luxury LLC
Attn: Privacy
1238 Deloss St, Indianapolis, IN 46203
Phone: (317) 459-5318
Email: support@elevate-luxury.com